Holiday promotions for banking products are not limited to advertising credits and loans to finance summer travels. Contrary to appearances, there are not so many. Today, banks focus on surprise customers, making their summer holidays more pleasant, i.e. primarily image-related activities, not just sales.
Among the holiday promotional campaigns of banks, we can see, for example, providing beach chairs on the beach with your logo, providing access to an ATM where you do not expect it, or allowing clients to work in their office in the open air for free. Today, banks are looking for a competitive advantage in such offers. This does not mean, of course, that they give up sales activities.
Cash loans for customers who want to finance their holiday travels are still one of the best-selling products in the summer. Competition in this area is, however, huge, which is why some banks are increasingly lowering the cost of credit so that the customer chooses their offer.
Reduced commissions, one-time refunds for the use of a debit card, no fees for processing an application or for launching a loan – these are just some of the incentives for customers who go on vacation for a cash loan.
However, when using this type of solution, you must carefully check the terms of the promotion. You should always make sure that the seemingly promotional offer is more advantageous than the products offered in the standard. In addition, it is definitely not worth taking the so-called payday loans, they can be very expensive during this period.
Currency at a good price
Holiday months are also a good excuse for banks to promote the offer of currency accounts and cards for those who travel abroad. Currently, among others, Good Finance, Fine Bank, and Good Credit Polbank are using it.
If we want to use the card abroad without having to convert the transaction, Good Finance recommends that you connect additional accounts in another currency to your card and account, e.g. in USD. This service is also available via the iPKO website. Fine Bank also reminds of a debit card in many currencies – here it is one card connected to several accounts in different currencies.
As part of the summer special offer, Fine Bank until September 30 this year. does not charge for all ATM withdrawals abroad. On the other hand, Good Credit Polbank, as part of the summer promotion of a foreign currency account in USD, does not charge any fees for keeping it and issuing the card.
The use of the card is free provided that at least three non-cash transactions are made abroad during the year. In turn, the withdrawal from an ATM is already charged a fee of 2 USD. The account is connected to the R-dealer platform to help travelers exchange currency.
Picnic, sunbed, free coffee
In addition to purely product promotions, banks during the holidays also carry out other actions aimed at reaching the relaxing client. Good Finance decided to launch mobile ATMs during the holiday season. They were located mainly in the area of seaside resorts.
Bank customers will not run away from various forms of banking marketing in the summer. Even those who are not interested in a loan, credit or currency account may come across this type of offer on the beach or while walking. And this is probably just the beginning of reaching the client not directly but by the way. This is a fairly clever form of advertising and will definitely bring new profits to banks.